The consumer packaged goods (CPG) landscape saw a diverse range of developments this week, with brands exploring innovations in product design, sustainable practices, and targeted partnerships. This roundup highlights some of the latest movements within the industry, from investment in lab-grown chocolate to standout awards and strategic acquisitions.
Puratos Ventures Invests in Lab-Grown Chocolate
Puratos Ventures has invested in California Cultured, a company pioneering lab-grown chocolate production. This strategic investment aims to support sustainable and ethical chocolate production practices, an area gaining traction as companies look to reduce environmental impact and meet consumer demand for responsibly sourced ingredients. California Cultured is working to develop lab-grown cocoa, offering an alternative to traditional farming that could mitigate deforestation and improve supply chain resilience.
YOJU Wins Best of Show at SF Ready-to-Drink Competition
YOJU, an innovative ready-to-drink (RTD) beverage brand, has earned the prestigious “Best of Show” award at the San Francisco Ready-to-Drink Competition. This award highlights YOJU’s dedication to flavor innovation and quality, as the brand continues to capture consumer interest in the rapidly expanding RTD sector. YOJU’s win reflects the growing popularity of premium, convenient beverage options designed to appeal to a wide audience.
CMI Acquires Del Real Foods
CMI has announced its acquisition of Del Real Foods, a brand known for its authentic Mexican cuisine products. This acquisition enables CMI to expand its reach in the North American market and tap into the increasing demand for convenient, culturally authentic food offerings. Del Real Foods brings a loyal consumer base and a diverse portfolio, strengthening CMI’s position in the ready-to-eat meals segment.
Celsius Holdings Acquires Big Beverages to Boost Production and Innovation
Celsius Holdings has acquired Big Beverages Contract Manufacturing, a 170,000-square-foot facility in Charlotte, N.C., for $75 million. This acquisition enhances Celsius’s production capabilities, allowing greater control over supply chain, faster product innovation, and increased flexibility in manufacturing. Previously a co-packer for Celsius, Big Beverages will continue focusing on Celsius’s products, providing opportunities for product development, efficiency gains, and improved margins. The acquisition reflects Celsius’s strategy of vertical integration to drive growth, improve profitability, and solidify its position as a leader in the energy drink market.
La Pulga Spirits Partners with Dickies Arena
La Pulga Spirits has partnered with Dickies Arena in Fort Worth to boost its brand presence in a key market. Through this collaboration, La Pulga will be featured in select events, providing an opportunity to connect with a broader audience and enhance brand recognition in the competitive spirits sector. This partnership emphasizes the importance of local visibility and consumer engagement for emerging brands in the beverage space.
Better Sour Expands with Moana 2-Inspired Flavor Line
Better Sour is expanding its product line with a new Moana 2-inspired flavor collection, designed to capture the adventurous spirit of the upcoming animated movie. This limited-edition launch includes flavors that appeal to both children and adults, tapping into pop culture and providing a unique experience that combines fun flavors with the movie’s tropical themes. This expansion reflects Better Sour’s ongoing strategy to differentiate its products through creative collaborations and culturally resonant themes.
Monkey 47 Launches Bottle Made from 95% Recycled Glass
Monkey 47 has unveiled a new bottle design made from 95% recycled glass, underscoring the brand’s commitment to sustainability. This eco-friendly packaging aims to reduce waste and promote environmental responsibility within the spirits industry. By adopting sustainable materials, Monkey 47 strengthens its position as a brand that values both quality and social responsibility, resonating with consumers who prioritize eco-friendly options in their purchasing decisions.
Conclusion
This week’s updates reflect an industry in motion, with companies exploring new frontiers in sustainability, innovation, and market engagement. As brands continue to adapt to evolving consumer interests, they’re creating pathways for growth that blend tradition with fresh, modern approaches to product design, partnerships, and consumer experiences.
