The CPG industry is seeing major shifts this week, with notable acquisitions, new product launches, and strategic investments shaping the landscape. From expanding craft breweries to innovative packaging formats, brands are positioning themselves for growth and increased market share. Here are the top stories of the week.
Jack’s Abby Parent Company to Acquire Night Shift Brewing
Jack’s Abby, known for its focus on lagers, has announced plans to acquire Night Shift Brewing under its parent company, Hendler Family Brewing. This acquisition brings together two well-established Massachusetts breweries. With the acquisition, Hendler Family Brewing is aiming for 100,000 barrels of production by 2025, setting the stage for significant growth in the competitive craft beer segment.
Sauz Launches in Target with New SKU
Sauz, a better-for-you beverage brand, has introduced a new product in Target stores. The latest SKU caters to health-conscious consumers, blending bold flavors with functional ingredients. This Target partnership marks a major retail expansion for Sauz, providing greater accessibility for shoppers looking for healthier beverage options.
Chosen Foods Launches 100% Pure Avocado Oil in Convenient New Squeeze Bottle
Chosen Foods, America’s #1 Avocado Oil brand, has introduced a new 100% Pure Avocado Oil Squeeze Bottle. This chef-inspired packaging allows for controlled, easy use of avocado oil, ideal for searing, roasting, sautéing, and more. The new squeeze bottle is available nationally at major retailers such as Target, Whole Foods, and Kroger, with prices ranging from $15.99 to $19.99. With its 500°F smoke point and neutral taste, Chosen Foods’ avocado oil remains a versatile staple in health-conscious kitchens. The brand has also launched a garlic-flavored version for added culinary variety.
Create to Launch Daily Performance Gummy with Creatine and Core Greens
Create, a company focused on functional wellness products, is launching its first line expansion with the Daily Performance Gummy later this month. This gummy is designed to provide daily support for full-body wellness, including creatine, core greens, vitamins, and nootropic mushrooms. With early access available for those who sign up, the company anticipates high demand for its limited initial supply. The Daily Performance Gummy offers an innovative, convenient way for consumers to incorporate multiple wellness benefits into their daily routine.
Olipop Set to Release New Sleek Can for Convenience Stores in 2025
Olipop, the functional soda brand known for its prebiotic benefits, will introduce a new 12 oz sleek can format exclusively for convenience stores and small-format retailers in early 2025. This packaging innovation aims to increase Olipop’s presence in the grab-and-go market, targeting consumers seeking both health and convenience in their beverage choices.
Conclusion
This week’s updates show key moves in the CPG industry. Brands are expanding reach, entering new channels, and investing in premium and plant-based products. As consumer preferences shift toward health-conscious, convenient, and premium offerings, companies are strategically positioning themselves to capture more market share. Keep an eye on these developments as they continue to shape the CPG landscape.
