This week’s CPG industry roundup covers key partnerships, product launches, and legal challenges shaping the market. From strategic collaborations to innovative product entries and trademark disputes, these stories provide a snapshot of the evolving CPG landscape. Let’s dive into the top headlines for this week’s CPG Roundup.
Myna Snacks Launches New Pizza-Flavored Cracker, Inspired by the Snack Community
Myna Snacks has announced the launch of its newest product: a gluten-free, pizza-flavored cracker designed for snack enthusiasts on the go. Made with real cheese, Italian herbs, and seasonings, this cracker offers the savory taste of pizza in a convenient and nutritious format. Developed through Myna Snacks’ innovative Snack Lab, where community members share ideas and preferences, the pizza-flavored cracker contains 7g of protein from a premium gluten-free almond flour blend and offers vitamins D & E in every bite. Available for $6 per bag on mynasnacks.com and Amazon, this new snack caters to pizza lovers seeking a healthier options.
J.M. Smucker Sues Chubby Snacks Over Trademark Dispute
The J.M. Smucker Company has filed a lawsuit against Chubby Snacks, alleging trademark dilution and disparagement over their crustless sandwich offerings. The lawsuit centers on Smucker’s popular Uncrustables brand, claiming that Chubby Snacks has infringed on their trademarks. This legal battle highlights the competitive nature of the food industry and the importance of protecting brand identity.
Captain Morgan Partners with PepsiCo on Ready-To-Drink Cocktail
Captain Morgan has teamed up with PepsiCo to launch a new ready-to-drink (RTD) cocktail, featuring Captain Morgan spiced rum and Pepsi cola. This collaboration will be available in select markets, targeting consumers who prefer convenient, pre-mixed beverage options. This partnership leverages the strength of both brands to capture a share of the rapidly growing RTD market.
Michelob Ultra to Launch Non-Alcoholic Version in January 2025
Michelob Ultra is set to release its first non-alcoholic beer, Michelob Ultra Zero, in January 2025. The launch will cater to the growing demand for alcohol-free alternatives, offering consumers a zero-proof option with the same flavor profile as its alcoholic counterpart. This move aligns with the rising trend of sober curiosity and the increasing interest in non-alcoholic beverages.
Factor Launches New Supplements Brand Designed to Elevate Daily Performance: Factor Form
Factor, America’s leading ready-to-eat meal delivery service, has introduced a new supplements brand called Factor Form. The brand offers a range of dietitian-approved products, including greens powder, protein powder, and hydration packs, designed to enhance overall health and wellness. Grounded in Factor’s food-first mentality, Factor Form products come in convenient, single-serve packets, making them ideal for on-the-go nutrition. With offerings like Daily Greens, Whey Protein Powder, and Hydration Boost, Factor Form provides consumers with functional, high-quality options to support their daily performance and nutritional needs. Available through a subscription service, Factor Form caters to those looking for seamless integration into their wellness routines.
Tilray Brands Launches Hemp-Derived Delta-9 THC Drinks
Tilray Brands has expanded its beverage portfolio by launching hemp-derived Delta-9 THC drinks across key markets in the United States. This launch capitalizes on Tilray’s existing hemp and beverage scale, offering consumers a new way to enjoy THC-infused beverages legally. This move reflects the growing interest in cannabis beverages and the potential for innovative product development in this space.
PepsiCo’s Gatorade Debuts Electrolyte Powder Aimed at Everyday Hydration
PepsiCo’s Gatorade has introduced its newest product, Gatorade Hydration Booster, an electrolyte drink powder designed for all-day hydration. Unlike Gatorade’s traditional offerings that focus on athletic performance, this powder caters to everyday consumers seeking enhanced hydration. Available in three flavors—Strawberry Watermelon, Tropical Mango, and Citrus Berry—it provides electrolytes from watermelon juice, sea salt, and potassium salt, along with essential vitamins A, B3, B5, B6, and C, with no artificial ingredients. Gatorade can strengthen its presence in the growing beverage enhancers category. They are also responding to a consumer trend toward more personalized hydration solutions.
Conclusion
This week’s CPG roundup showcases the industry’s ongoing evolution. There were innovative product launches, brand partnerships, and legal challenges shaping the market landscape. Myna Snacks’ community-driven approach to developing their pizza-flavored cracker highlights the power of consumer engagement in product creation. Then you have Captain Morgan’s collaboration with PepsiCo signals the growing demand for ready-to-drink convenience. Factor’s introduction of its supplement line, Factor Form, and Michelob Ultra’s entry into the non-alcoholic segment demonstrate a rising trend toward health-focused options in the CPG space. Meanwhile, the trademark dispute between J.M. Smucker and Chubby Snacks underscores the importance of protecting brand identity in a crowded market. As the industry continues to adapt, brands that prioritize innovation, consumer needs, and authenticity will be well-positioned to succeed.
