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The Bench is Dead: Using Contract Staffing to Fill Roles Fast
For years, contract staffing firms sold the idea of a “bench”—a roster of pre-vetted professionals supposedly ready to jump into…
Lars Miller

Why Leaders Are Embracing Fractional Executive Leadership
For early-stage and growth-stage CPG brands, hiring full-time executives can feel like an expensive leap of faith. Not just financially—but…
Lars Miller

A CPG Founder’s Guide to Fractional Hires
More CPG founders are searching for fractional hires, field reps, and consultants to stay nimble while scaling. But there’s one…
Lars Miller

How to Expand Your CPG Sales Team Without Hiring Full-Time
Expanding into new markets shouldn’t require full-time CPG sales hires you’re not ready to commit to. That’s the logic more…
Lars Miller

DSD Distribution: Rethinking RTM for $10M–$100M Brands
For most emerging brands, route-to-market decisions come down to two well-worn paths: go full DSD distribution and build deep in-region…
Lars Miller

CPG News Roundup: July 11 – July 17
This Week’s CPG News at a Glance From cannabis giants launching drinks to legacy brands buying up cocktail mixers, this…