For most emerging brands, route-to-market decisions come down to two well-worn paths: go full DSD distribution and build deep in-region coverage, or partner with warehouse distributors and accept lower-touch support in exchange for wider reach.  But in 2025, those binary choices are starting to break down.  The truth is, most $10M–$100M brands live in the middle—too complex for passive models …

This Week’s CPG News at a Glance From cannabis giants launching drinks to legacy brands buying up cocktail mixers, this week’s CPG news is a study in momentum. Bold branding, cross-category moves, and capital from both athletes and influencers are shaping what—and how—consumers drink, snack, and celebrate. It’s not just a week of press releases. It’s a signal that the …

For emerging brands, retail isn’t just a distribution channel—it’s the moment of truth. And far too often, it’s where great products get stuck with poor retail execution. You win the placement. You land the distributor. And then you walk into the store and see… nothing. No signage, no display, and half the shelf empty.  It’s not just a visibility issue—it’s …

Emerging brands know the importance of in-store execution. But when it comes to field support, most are forced into a no-win choice: rely on syndicated reps who are stretched thin across dozens of SKUs, or hire full-time field team members who cost more than the business can sustain.  Neither option works for the $5M–$25M revenue stage—where brands are scaling fast …