Expanding into new markets shouldn’t require full-time CPG sales hires you’re not ready to commit to. That’s the logic more CPG brands are starting to embrace—especially those looking to scale quickly, test new geographies, or stay lean while demand grows. Hiring full-time sales reps in every state sounds ideal until you consider the time, cost, and risk. That’s why many …
For emerging brands, retail isn’t just a distribution channel—it’s the moment of truth. And far too often, it’s where great products get stuck with poor retail execution. You win the placement. You land the distributor. And then you walk into the store and see… nothing. No signage, no display, and half the shelf empty. It’s not just a visibility issue—it’s …
Emerging brands know the importance of in-store execution. But when it comes to field support, most are forced into a no-win choice: rely on syndicated reps who are stretched thin across dozens of SKUs, or hire full-time field team members who cost more than the business can sustain. Neither option works for the $5M–$25M revenue stage—where brands are scaling fast …
This week’s CPG news reflect a key shift: brands are no longer just chasing scale—they’re redefining how (and where) innovation shows up. From ice cream brands expanding formats to performance founders entering spirits, the boundaries between categories keep blurring. Whether it’s a $5.8M facility, a functional gummy with a famous last name, or an entirely new dosage format, the playbook …
The Evolution of Executive Leadership Models The traditional C-suite has undergone a dramatic transformation. As companies seek more flexible leadership solutions, fractional executives have emerged as a powerful alternative to full-time hires. However, the skills vs experience in hiring debate plays a critical role in evaluating these specialized leaders. Companies must go beyond traditional credentials and assess both the strategic …
Building a Multigenerational Workforce Strategy The American workforce composition has shifted significantly. Pew Research confirms that labor force participation among workers aged 65 and older has risen steadily, reaching 19% by late 2023. This trend, combined with Gen Z’s growing presence, creates unprecedented opportunities for organizations embracing age-diverse talent. Fractional leaders specialize in helping companies adapt their management strategies to …
The cannabis industry is one of the fastest-growing markets, but it’s also one of the most challenging. Strict regulatory requirements, complex tax codes, limited access to traditional banking, and volatile market conditions create a financial landscape that is anything but straightforward. For cannabis companies, navigating these complexities demands specialized financial expertise—especially during critical growth phases or transitional periods. Enter the …
The Consumer Packaged Goods (CPG) industry is on the brink of transformative change. Trends like increased demand for functional products, sustainable practices, digital innovation, and supply chain resilience are reshaping the landscape. To stay competitive in 2025, CPG companies need the agility and specialized knowledge to adapt swiftly. This is where interim executives become indispensable, offering critical expertise for companies …
The Consumer Packaged Goods (CPG) industry is relentless. New brands emerge daily, and consumer preferences shift with little warning. In this space, a well-crafted Go-To-Market (GTM) strategy can make the difference between a product that flies off the shelves and one that fails to gain traction. But creating and executing an impactful GTM strategy is no easy feat, especially in …
Within an industry that moves as quickly as the Consumer Packaged Goods (CPG) industry, companies must constantly adapt to evolving consumer preferences, market shifts, and regulatory demands. Finding the right leadership to manage these challenges isn’t always easy, especially when swift action is required. Interim executives offer a flexible, highly skilled solution for companies seeking immediate expertise without the commitment …
The traditional hiring process has begun to show its flaws. In today’s market, organizations are facing rapid changes that demand specialized talent — fast. The typical recruitment cycle—long, costly, and often inefficient—just doesn’t cut it anymore. This is where interim solutions step in. Companies are discovering the benefits of leveraging interim talent, allowing them to stay nimble and competitive without …
With continuous changes in consumer packaged goods (CPG), innovation is now crucial, not a choice. Keeping up with evolving consumer demands and reducing time-to-market for new products can make or break a brand. Traditionally, full-time product managers have overseen this process, but increasingly, CPG companies are turning to a more flexible and cost-effective solution: fractional product managers. These part-time professionals …
In today’s fast-moving business environment, companies must make critical choices between hiring interim or full-time talent. The ROI of Interim vs. Full-Time Hires is a decisive factor in making smart, cost-effective decisions. As organizations push for maximum productivity while managing costs, understanding the ROI of each hiring option can be a game-changer for long-term success. This blog uncovers the key …
Preparing a business for sale is a complex and often daunting process. It requires a deep understanding of financials, market trends, and strategic positioning. This is where Fractional CFOs come into play. Fractional CFOs are financial experts who work with companies on a part-time basis, providing high-level financial guidance without the full-time cost. For businesses looking to prepare for a …
Struggling with a sluggish sales team? Interim leaders could be the game-changer your organization needs to spark a transformation. Restructuring a sales organization can be a daunting task. With the fast-paced demands of today’s market, many companies find that traditional leadership may lack the fresh perspective and decisiveness needed to overhaul an underperforming sales team. This is where interim leaders …
