Private equity doesn’t invest for the long term. It invests for transformation. When capital comes in, the clock starts ticking, boards expect rapid growth, disciplined execution, and an eventual exit. For consumer goods companies, that pressure can feel overwhelming. The challenge is not just building products or gaining distribution. It’s about having the right executives in place to lead through this sprint. Yet finding, attracting, and hiring the …
Ace Talent Curators is proud to welcome Hector Morales as our new General Manager, a seasoned executive whose career embodies what we stand for: transformation, partnership, and growth through people. With more than two decades of leadership experience across the food, beverage, and CPG industries, Hector has built and scaled customer partnerships worth hundreds of millions, led commercialization and innovation …
For decades, the executive career path was straightforward: climb the ladder, secure the C-suite, and hold the title until retirement. But in 2025, that model no longer defines success for every leader. Increasingly, seasoned executives are turning away from the next full-time role and instead building careers as portfolio executives, working across multiple companies through fractional or interim engagements. This shift isn’t a …
In the consumer packaged goods (CPG) industry, speed and adaptability define success. Growth can spike overnight with a retailer win, a funding round, or a viral moment. But the leadership infrastructure needed to sustain that growth often lags behind. Hiring a full-time executive can take months, cost hundreds of thousands of dollars, and lock a company into commitments that may not align with …
Not every leadership gap calls for a full-time hire. In today’s market, companies are increasingly turning to fractional executive recruiting as a smarter way to access high-level talent. Fractional and interim leaders bring experience, strategy, and execution — but without the cost or commitment of a permanent role. For organizations balancing growth with flexibility, this model is reshaping how executive hiring gets …
For early-stage and growth-stage CPG brands, hiring full-time executives can feel like an expensive leap of faith. Not just financially—but organizationally. It requires betting that the need, the workload, and the person all align perfectly. And the truth is, that’s rarely the case. That’s why more founders are moving away from the “one big hire” mentality and embracing a more …
More CPG founders are searching for fractional hires, field reps, and consultants to stay nimble while scaling. But there’s one area that’s often overlooked—compliance. Misclassifying a contractor can cost you. Between IRS audits, back taxes, and potential lawsuits, founders who get the structure wrong risk more than just paperwork headaches. This guide breaks down the three main options—W2, 1099, and …
For most emerging brands, route-to-market decisions come down to two well-worn paths: go full DSD distribution and build deep in-region coverage, or partner with warehouse distributors and accept lower-touch support in exchange for wider reach. But in 2025, those binary choices are starting to break down. The truth is, most $10M–$100M brands live in the middle—too complex for passive models …
In today’s competitive market, companies need to stay ahead—and that often means refreshing their brand and realigning their market position. This type of transformation requires experienced leadership, and many organizations are discovering that an interim CMO is the ideal solution for successfully navigating brand repositioning. An interim CMO brings specialized expertise in brand transformation without requiring a long-term commitment, making …
The ESG Imperative in CPG Environmental, Social, and Governance (ESG) executives are now essential as compliance shifts from a nice-to-have initiative to a critical business imperative, especially in the Consumer Packaged Goods (CPG) industry. With mounting regulatory pressures and increasing consumer demand for sustainability, organizations are turning to fractional C-level executives to provide the expertise needed to navigate this complex …
The Digital Commerce Revolution In today’s rapidly evolving business landscape, digital commerce isn’t just another sales channel—it’s becoming the primary driver of business growth. As organizations grapple with this digital transformation, many are turning to fractional executive leadership to guide their strategic initiatives. This specialized approach brings experienced digital commerce leaders to organizations that need expertise without the commitment of …
The Evolution of Executive Leadership Models The traditional C-suite has undergone a dramatic transformation. As companies seek more flexible leadership solutions, fractional executives have emerged as a powerful alternative to full-time hires. However, the skills vs experience in hiring debate plays a critical role in evaluating these specialized leaders. Companies must go beyond traditional credentials and assess both the strategic …
The consumer packaged goods (CPG) industry is undergoing a seismic shift. Consumers are demanding healthier, more functional products with clean ingredients, sustainable sourcing, and tangible wellness benefits. As health and wellness innovation accelerates, companies must move beyond incremental improvements to stay relevant. Rapid innovation isn’t just about great product ideas—it requires leadership that can navigate change, drive strategy, and execute …
The functional beverage market is transforming. With projections showing growth to $793.60 billion by 2032, brands need experienced leadership to capture market share. But hiring a full-time executive team often doesn’t make financial sense for emerging brands. This is where fractional executives are changing the game. Why Fractional Leadership Matters Now Building a high-performing beverage sales organization requires strategic leadership, scalable …
Retail media has emerged as a cornerstone of modern marketing strategies, offering brands unprecedented access to shoppers at critical decision-making moments. However, navigating this ecosystem requires expertise, precision, and adaptability. For many businesses, fractional Chief Marketing Officers (CMOs) have become indispensable partners in driving efficiency and maximizing returns on retail media investments. At Ace Talent Curators, we connect organizations with …
