CPG Innovation News Roundup: March 28 – April 3

This week in CPG innovation, we’re seeing capital flow into hydration, flavor expansion in both traditional and non-alcoholic beverages, cross-category collaborations in snacks and apparel, and M&A activity in overlooked staples like eggs and produce. From beverage startups with Celsius connections to legacy players embracing specialty crop partnerships, brands across the board are pushing past category conventions. This isn’t about …