This week’s CPG news reflect a key shift: brands are no longer just chasing scale—they’re redefining how (and where) innovation shows up. From ice cream brands expanding formats to performance founders entering spirits, the boundaries between categories keep blurring. Whether it’s a $5.8M facility, a functional gummy with a famous last name, or an entirely new dosage format, the playbook …

The latest CPG news from across the industry reveal a clear pattern: investment is flowing into functional products, acquisitions are accelerating, and brands are looking to win on shelf by tightening their positioning—whether through design, formulation, or distribution strategy. From reimagined breakfast favorites to protein-enhanced indulgences and bold new entrants in pasta, the race to redefine “everyday” continues. Here’s the …