For early-stage and growth-stage CPG brands, hiring full-time executives can feel like an expensive leap of faith. Not just financially—but organizationally. It requires betting that the need, the workload, and the person all align perfectly. And the truth is, that’s rarely the case. That’s why more founders are moving away from the “one big hire” mentality and embracing a more …
More CPG founders are searching for fractional hires, field reps, and consultants to stay nimble while scaling. But there’s one area that’s often overlooked—compliance. Misclassifying a contractor can cost you. Between IRS audits, back taxes, and potential lawsuits, founders who get the structure wrong risk more than just paperwork headaches. This guide breaks down the three main options—W2, 1099, and …
Expanding into new markets shouldn’t require full-time CPG sales hires you’re not ready to commit to. That’s the logic more CPG brands are starting to embrace—especially those looking to scale quickly, test new geographies, or stay lean while demand grows. Hiring full-time sales reps in every state sounds ideal until you consider the time, cost, and risk. That’s why many …
